PEPSI MAX TASTE CHALLENGE 2023 INFORMATION

PEPSI MAX TASTE CHALLENGE 2023
ROADSHOW TOUR DATES

Over 70% of the UK prefer Pepsi MAX* 

*Pepsi Max taste challenge carried out in 2023. Blind sampling with consumers at 32 locations across UK between 3rd October 2023 to 25th November 2023 conducted by iD Limited and Insights Marketing on behalf of Britvic Soft Drinks Limited. 54,896 consumers blind sampled both Pepsi Max and Coca-Cola Regular during the Taste Challenge. 39,263 preferred the taste of Pepsi Max to the UK’s biggest selling full sugar cola (Coca Cola Regular is the UK’s biggest selling cola based on Nielsen value sales data dated 13 w/e 30.3.24